HCA Health One

A few months before HCA Health One unveiled its new (re)branding, the healthcare system approached us with several logistical and creative challenges. The client sought to deliver a few impactful experiences across several events, ranging from the initial brand launch summit at the DCPA to a day's worth of events and parties at more than a dozen locations throughout the Denver metro area. At The Pinecone Project we had the opportunity to oversee multiple facets of this initiative, from artist consultation and collaboration to creative fabrication and the precise management of simultaneous installations across multiple facilities.

Our strategy was anchored in meticulous project planning, collaborative design, and a commitment to harmonizing HCA Health One's visual and experiential elements. We broke down the project into distinct components, including the artist-driven design of the unique ONE Letter installation, a synchronized reveal at the Brand Summit, and the delivery of personalized Diamond Plus structures at individual locations. This comprehensive approach ensured that every touchpoint reflected the overarching brand narrative.

Through our collaboration, we were able to achieve remarkable outcomes for HCA Health One's brand launch. The ONE Letter tour encouraged direct interaction between the brand and the community, generating excitement and unity across various locations. The simultaneous reveals during the Brand Summit crafted a unified story that engaged employees and stakeholders alike. Additionally, the Diamond Plus installations at 11 locations provided a lasting, tangible representation of the new brand, enriching each facility with a consistent visual identity.

By integrating artist-driven design with logistical excellence and brand strategy, we proudly enabled HCA Health One to successfully reintroduce its brand in a way that was both visually striking and deeply resonant across its facilities.