LUCHA LIBRE
At The Pinecone Project, we were honored to partner with Vayner Media to bring the Liberar La Lengua Lucha Libre wrestling event to life. Designed to promote 505 Southwestern Foods, this high-energy activation combined the cultural vibrancy of Lucha Libre wrestling with the bold flavors of 505’s new salsa line, creating an engaging and immersive experience for attendees.
From creative production to day-of coordination, we focused on ensuring every detail came together smoothly. We worked closely with vendors, coordinated logistics, and handled the fabrication of branded activations, all with the goal of delivering a smooth and memorable experience. The event welcomed a large, enthusiastic audience who connected with 505 Southwestern Foods through product sampling, social media sharing, and interactive branded elements. The Lucha Libre theme felt like a natural fit for the brand, and we were thrilled to see it resonate so strongly with the audience.
It was a privilege to help bring Vayner Media and 505 Southwestern Foods’ vision to life. We’re grateful for the opportunity to play a role in creating a memorable, culturally meaningful event and to see it leave a lasting impression on all who attended!
