RED BULL TURN IT UP
The Pinecone Project joined forces with Red Bull to deliver Turn It Up, a high-energy, interactive DJ competition where four-person teams faced off in head-to-head battles. With themed track selections and real-time crowd feedback determining the winners, this unique event captivated audiences and showcased the best local DJ talent from Boulder and Fort Collins.
Hosted at the Aggie Theatre ahead of the annual Rocky Mountain Showdown between CU and CSU, Turn it Up drew a sold-out crowd, generating remarkable brand engagement. Guests immersed themselves in the Red Bull experience, with significant product interaction and countless “cans in hand” throughout the night.
Our team at The Pinecone Project worked closely with Red Bull to meticulously plan and execute every phase of the event. From dynamic production to seamless management, we ensured flawless execution that exceeded performance benchmarks and aligned perfectly with Red Bull’s high standards for quality and audience impact.
The result? A standout success that amplified Red Bull’s brand visibility, delivered an unforgettable experience, and reinforced their reputation as leaders in creating bold, innovative events. Turn It Up wasn’t just a show; it was a testament to the power of collaboration and the art of event production done right.