Here to Climb
The Pinecone Project proudly brought to life the world premiere of Here to Climb, a Red Bull documentary directed by Ricki Stern and Annie Sundberg, which chronicles champion rock climber Sasha DiGiulian's journey. Hosted at Denver’s iconic Ellie Caulkins Opera House, this highly anticipated event captivated the sports and climbing communities with a unique red carpet experience, the film premiere, and an intimate Q&A session.
Red Bull sought a seamless, high-impact premiere that reflected its adventurous, quality-driven brand identity, and teamed up with us to make it happen. From meticulous logistical planning to curating an engaging pre-event atmosphere, we ensured every detail elevated the experience.
The premiere was a huge hit, with a packed audience, great media attention, and a lasting impression that elevated both the film and the Red Bull brand. At The Pinecone Project, we live for creating experiences that connect with people, tell powerful stories and bring a brand’s vision to life in unforgettable ways.
